FOCUS:

Branding & Marketing

FEATURES

• Identifying Your Niche and Targeting Audience, by Marla Bosworth
• Backyard Marketing, by Cindy Noble
• Filming Your Way to Success: How to Use YouTube for Your Business, by Kelli Whitley
• Salt Bars, by Amy Kalinchuk

COLUMNS

• Chandlers Corner: Marbling: Torching, Hammering and Painting Your Candles, by Erica Pence
• Interview: From the Ashes, by Lindalu Forseth
• The Personal Touch: Creating Your Own Booth Bunting, by Rachel Wolf
• Review: Miami Bubbles with Soapmakers: A Review of the 2011 HSMG Conference, by Beth Byrne
• Toiletries: Perfume Oil Blending 101 - The Fragrant Body, by Sherri Reehil-Welser
• Working Smarter: Marketing Strategies and Objectives, by Tamara Dourney
• Herbal Wisdom: Promoting Your Natural Products, by Erica Pence
• Essential Oil Monograph: Neem, by Lindalu Forseyth
• Monograph: Water Soldier, by Elizabeth Sockol

49 pages, 9MB